You’ve got a great idea for a video and instead of hiring a crew, learning complex tools, or spending hours, you simply type a prompt and hit go. That’s the magic of using AI video generators, and today I’ll walk you through a clear, step-by-step guide so you can use them like a pro.
Why Use AI Video Generators?
If you’ve ever felt stuck because you don’t have the gear, budget or editing skills, an AI video generator solves that. These tools let you generate AI videos from simple text prompts: you write what you’re thinking, and the tool handles the script, visuals, voice-overs, subtitles, music and more. That means you can focus on your idea, not the technical hassle.
With brands like Invideo leading the pack, you don’t need to be an expert editor to create something publish-worthy. For example, Invideo’s AI video generator feature says you can “prompt your video idea and our AI video generator writes the script, adds visuals generated with AI, adds voiceovers, subtitles, music, etc.”
So whether you’re a marketer, content creator, small business owner, or just someone with a story to tell, you can use these tools to scale up video creation fast.
Step-by-Step Guide to Using AI Video Generators
Define Your Video Goal Before You Start
First things first: decide what you want the video to achieve. Ask:
- What’s the main message?
- Who is the audience? (e.g., YouTube viewers, Instagram users, TikTok)
- What format? (Short reel, full explainer, product demo)
- What tone? (Casual, professional, fun)
Having clarity here will make the rest smoother.
Choose a Good Tool & Explore Its Features
There are several tools out there. But to keep things practical, let’s use Invideo as our example of an AI video generator. With Invideo you can go from text prompt to full video: script + visuals + voiceover + subtitles.
Take a moment to explore the tool: see models, voiceover options, output formats, languages supported. This helps you pick features you’ll use.
Write a Clear Prompt
This is where the magic starts. With these tools you type in your idea. The clearer you are, the better the output.
Here’s how to write a good prompt:
- Start with the goal: “A 60-second product promo for our new fitness tracker.”
- Add details: “Use upbeat music, modern visuals, voiceover in American English accent, highlight battery life and waterproof feature.”
- Mention format: “Square format 1:1 for Instagram.”
- Add any style cues: “Energetic, fast cuts, vibrant colours, end with call-to-action: ‘Shop now’.”
Invideo describes this process: prompt your idea, select length/platform/accent, and click “Generate now”. Having a detailed prompt helps the AI generate visuals and voiceovers that match your intention.
Generate & Review the First Version
Once you hit generate, the AI will put together a first draft: script, visuals, voice, subtitles. In the case of Invideo, the system uses stock media (and even AI-generated visuals) so you don’t have to shoot anything.
Now review this first version:
- Does the message feel right?
- Are the visuals matching your brand/tone?
- Is the pacing okay?
- Is the voiceover style correct?
Don’t expect perfection on the first go—but you’re looking for major issues.
Edit & Refine
This is where you polish. With a good AI video generator, editing is simpler than full manual editing. Some tips:
- Change any scene that feels off: e.g., swap visuals, adjust timing.
- Edit the script if needed: maybe shorten sentences or clarify a point.
- Adjust voiceovers: choose accent, tone, language, or even your own voice if supported.
- Add or adjust subtitles: ensure readability.
- Check transitions, music volume, colours.
With Invideo, you can use a “magic box” or editing controls to make changes by text commands like “change voiceover to female UK accent” or “delete scene 3”. Take your time here, it lifts your video from basic draft to pro output.
Format for Your Platform
Different platforms call for different formats. For example:
- Instagram reels: vertical (9:16) or square (1:1)
- YouTube: landscape (16:9)
- Facebook feed: square or portrait
With Invideo, you can choose the dimension when you create (or later adjust).
Make sure your aspect ratio matches where you’ll publish. Also check length, some platforms penalize too long or too short videos.
Export & Publish
Once you’re happy with the final version, export the video. Most AI generators provide download or direct sharing options.
Then publish: upload to your chosen platform, add a compelling title/description, add relevant tags or hashtags, pick a good thumbnail.
Because you used an AI video generator, your turnaround time is fast—meaning you can publish more often, which is great for growth.
Analyze & Iterate
After publishing, check how your video performs: views, watch time, engagement (likes/comments/shares).
Ask:
- Did people watch past the first 10 seconds?
- Did they click your CTA?
- Did comments suggest any confusion or interest?
Use these insights to refine your next prompt. Maybe shorten the intro next time, or change visuals. Over time your prompts get better and you’ll produce stronger videos faster.
Pro Tips for Working Like a Pro
Here are some extra tips to elevate your videos created with AI video generators:
- Keep the first 5 seconds strong: Grab attention right away.
- Use a consistent brand style: Fonts, colours, tone – makes your videos feel professional.
- Don’t overload scenes: Keep visuals simple and clear – too much movement or text makes viewers drop off.
- Use voiceovers that sound natural: AI voices are getting good—but pick one that fits your brand.
- Leverage subtitles or closed-captions: Many viewers watch muted.
- Test different lengths: Short (15-30 secs) vs longer (60 secs+), depending on platform.
- Batch create: Since you’re using an AI tool, create several videos in one session to save time.
- Reuse visuals and templates: Once you find a style you like, duplicate it and just swap the prompt or content to keep brand cohesion.
- Stay ethical: If you’re using avatars, voices, or likenesses—make sure you have rights or permission. This is important when using AI-generated/stock assets. Invideo mentions their ethical safeguards.
Common Mistakes to Avoid
Even with powerful tools, you can hit snags. Here are pitfalls to watch out for:
- Vague prompts: “Make a video about my product” will lead to generic output. Be specific.
- Too long videos for first time use: Start with shorter, manageable videos and scale up.
- Ignoring platform format: Publishing a 16:9 video on a platform optimized for 9:16 may hurt performance.
- Skipping review/editing: The first draft will rarely be perfect, edit!
- Over-reliance on the AI output: Use the output as a foundation. Your creative input makes it stand out.
- No tracking or iteration: Without checking performance you’ll miss learning opportunities and continue repeating mistakes.
Use Cases: Where AI Video Generators Shine
Here are a few scenarios where using an AI video generator makes real sense:
- Social media promos: Quick engaging clips for Instagram, TikTok, Facebook ads.
- Product demos: Introduce a new product, show features fast, AI visuals and voiceover help.
- Explainer or educational videos: Teach a concept, break down a topic, AI can handle visuals and narration.
- On-boarding or training videos: For internal business use, for customers, for e-learning.
- Content repurposing: Turn a blog post, script, or text into a video optimized for video platforms.
For instance, Invideo highlights that their tool allows creation of product videos, animated explainers, and more, all from text. This means you aren’t only creating for one use, you can adapt content across channels.
The Future of AI Video Generators
The tech behind “text-to-video” (where you type and get a video) is advancing fast. Research shows that text-to-video models are still improving, models often require large compute resources and may struggle with fine details.
What this means for you:
- Expect faster generation, more realistic visuals, more languages and voices.
- Expect better editing tools built into the AI workflow (e.g., change a scene by text command).
- Expect formats designed for social media to become stricter and more refined.
So, using an AI video generator now is smart, you’re ahead of the curve.
Final Thoughts
Using an ai video generator app doesn’t mean you surrender creative control, it means you supercharge your creativity. You still set the idea, the tone, the visuals. The tool handles much of the grunt work.
By following the steps above, defining your goal, writing a solid prompt, generating, editing, formatting, exporting and analyzing, you can use these tools like a pro. Tools like Invideo make it practical and accessible. So pick your idea, open the tool, write your prompt, and hit “Generate”. Let the magic of AI work for you and create your next standout video.




