Ready to boost your brand with real-talk videos that sell? Let’s dive into 5 steps to create impactful UGC videos that convert, designed for anyone who’s ready to move beyond boring commercials and into authentic storytelling. Whether you’re working with a team of two or flying solo, you can become a serious ugc video creator and make ads that feel like they came straight from a happy customer.
Step 1: Define your goal and audience
First things first, get super clear on what you want your video to achieve, and who you’re speaking to.
- Ask: What action do I want viewers to take? (Buy, subscribe, learn more, sign up)
- Ask: Who is my viewer? What do they care about? What problems do they have that your product solves?
- Write down a short statement: “I want new customers to trust my product because a real person used it and loved it.”
- As a ugc video creator, this step helps you keep the video genuine instead of overly produced.
- If you’re using a tool like Invideo, pick the workflow that says “Create UGC Ads” or “testimonial style” so it matches your goal.
When you have a clear goal and audience, every choice—tone, visuals, script—becomes easier and more focused.
Step 2: Choose the right style and hook
A great UGC video grabs attention quickly and feels like a real person talking, not a polished commercial.
- Decide on a style:
- Selfie-style: someone filming themselves with a phone, natural and personal.
- Walk-and-talk: a user walking through their day with your product.
- Two-person skit: someone showing your product, another reacting or commenting.
- Pick a strong hook in the first 2-3 seconds: “I can’t believe how fast this worked…” or “Here’s a product you have to see if you hate wasting time…”
- As a ugc video creator, you want the hook to feel casual and genuine, not scripted robot speak.
- Tools like Invideo let you choose templates for UGC ads and virtual or real actors to match style.
By picking a style that feels real and starting with a hook that taps into viewer curiosity or emotion, you’ll keep people watching past the first few seconds.
Step 3: Write a simple, authentic script
A good script doesn’t mean long, dramatic lines—it means simple language, a clear story, and a call to action.
- Structure your script:
- Hook (see Step 2)
- Problem or setup: “I used to struggle with… then I found this…”
- Product + benefit: “This changed my day because…”
- Social proof or personal moment: “Even my friends asked…” or “I couldn’t believe how…”
- Call to action: “Try it now,” “Tap link below,” “See for yourself.”
- Keep sentences short. Use “I,” “you,” “we.”
- Choose words that a normal person would use when talking about something they love.
- Even as a “ugc video creator,” avoid sounding like a marketing script—make it sound like a friend talking.
- If you’re using Invideo, you can start from UGC-specific templates and adjust the script.
When your script feels like a real person’s story, viewers will connect, not just watch.
Step 4: Film or generate with authenticity
Now you bring the script to life. It’s either you filming or using a tool like Invideo’s workflow to generate the video. Either way, authenticity is the key.
- If you’re filming: use natural lighting, a casual background, maybe handheld camera. Imperfections make it feel genuine.
- If you’re using an AI-tool (like Invideo), pick the “UGC ad” workflow so it mimics real-user style: phone shot, casual actor, natural tone.
- Show the product in a real context: someone holding it, using it, reacting to it, not just a “floating product on a background.”
- Add gestures, facial expressions, natural pacing (don’t rush every sentence).
- Keep it short: ideally under 60 seconds if for social media (though length depends on platform).
- Invideo’s library offers templates and actors for UGC-style videos, which makes it fast and efficient.
Authenticity beats perfection, so aim for “real” over “studio polish” when you’re creating UGC ads.
Step 5: Edit, optimise & publish with conversion in mind
Once you have your video, editing and optimisation will determine how well it converts.
- Make sure your call to action is clear: show a visual cue (“Swipe up,” “Link in bio”), and include it verbally.
- Add captions! Many viewers watch without sound, especially on mobile.
- Format for the platform: vertical videos for TikTok/Instagram Reels, square or horizontal for other places.
- Include branding only where it helps, not so heavy that it feels like a full commercial.
- Test two versions: one with strong emotion (e.g., surprise, joy) and one more straightforward (e.g., “I solved this problem”). See which performs better.
- Use analytics to track conversion: click-through, link taps, sign-ups—then iterate. As one marketing community comment said:“Export and test … Run A/B tests with different versions to see which one resonates best with your audience.
- Using Invideo you can quickly generate different edits or variations via their AI workflows.
By editing with conversion in mind—clear action, platform fit, testing—you’ll move beyond awareness and toward real results.
Bonus Tips That Make a Difference
Here are some extra pointers to help your UGC video campaigns succeed even more.
- Keep it under 15 seconds for high-drop-off platforms (like stories). If you need more time, make sure the first 3 seconds are super strong.
- Use real voices: if you have existing customers willing to record themselves, even better. The authenticity is hard to fake.
- Show the product in motion: demonstration wins. Viewers like to see it used, see results.
- Highlight one clear benefit instead of many features. Simplicity helps.
- Use social proof: “I’ve used it for a week and…” or “My friend also tried it…” make it feel human.
- Looping and subtitles: On silent autoplay feeds, your video should still make sense without sound.
- Scale smartly: Once one version performs well, change the actor, change the background, keep the same message. That’s where using a tool like Invideo helps, because you can produce more versions faster.
- Stay consistent with your brand voice, even in UGC style. If your brand is playful, let that show. If it’s serious and professional, keep the tone just a little more grounded.
- Monitor comments and feedback: You might discover real questions users have, and you can respond or make more videos to address those.
Wrapping Up
If you become a confident ugc video creator, you’ll be making videos that feel real and drive action. You don’t need huge teams or budgets. By following our five steps, define your goal and audience, choose the right style and hook, write a simple authentic script, film or generate with authenticity, and edit with conversion in mind, you’ll be set up to create UGC videos that convert.
And yes, tools like Invideo make this easier than ever. You can pick UGC-ads workflows, virtual actors, or real user style footage, and create videos that look like they were made by genuine customers.
Your next step? Grab your phone (or Invideo account), pick one product or one message you want to share, and create your first UGC ad right now. Better yet: test it, learn what works, and keep refining. Authenticity + clarity + optimisation = conversion.
